retaining-walls/pain-led-hero-v1
Production
- Niche
- retaining-walls
- Tier
- $30k+ homeowner / builder-adjacent
- Slots
- 56
Retaining wall businesses targeting homeowners with a structural pain point (failing wall, eroding slope, drainage issue). Pain-led hero, named individuals throughout, qualifier-form approach.
When to use
- Niche: Retaining walls (residential or builder-adjacent)
- Tier: $30k+ minimum project size
- Audience: Homeowner with a structural pain point they've already lived with — failing wall, eroding slope, drainage problem
- NOT for: Sub-$30k jobs (use a simpler qualifier), pure commercial/civil retaining wall (different decision cycle), generic landscaping (use landscaping template)
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retaining-walls/builder-credibility-v1
Production
- Niche
- retaining-walls
- Tier
- premium
- Slots
- 109
Retaining wall businesses run by a licensed builder (or with equivalent skilled-trade credentials) targeting $20K+ structural jobs. Positions the operator against landscapers as the qualified choice. Use this template when the operator can credibly claim a higher-trade qualification than the typical competitor.
When to use
- The client is a licensed builder, registered builder, or holds a higher trade qualification than the typical retaining wall competitor in their market
- Minimum job size is $20,000+ (template is built around premium-tier qualification, not volume)
- The named owner is on the tools and can be the face of the page
- There's a story to tell about why the credential matters for retaining walls specifically (soil reports, engineering, post depth, drainage)
- The client is a landscaper themselves (their credential gap is the wrong direction — use a different template)
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retaining-walls/hard-site-specialist-v1
Untested
- Niche
- retaining-walls
- Tier
- $20,000+ homeowner / difficult-site specialist
- Slots
- 94
Retaining wall operators whose real edge is taking on the sites other builders refuse — tight access, steep slopes, boundary walls, jobs that need a crane or hand-slotting. Pairs that positioning with a tangible pre-commitment deliverable (3D CAD design plus an itemised cost breakdown). Choose this over pain-led-hero-v1 when the client's differentiator is capability on hard sites rather than a trade credential, and over builder-credibility-v1 when there is no licensing gap to argue.
When to use
- Niche: Retaining walls, residential or builder-adjacent
- Tier: $20,000+ minimum project size
- The client's edge is capability on hard sites — and it is real. They can name the equipment and the methods, and point at completed jobs on sites that look impossible.
- There is a tangible pre-commitment deliverable — a CAD design, 3D render, engineered drawing, or itemised breakdown the homeowner receives before signing.
- A named owner who can be attributed on the quote band.
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renovations/editorial-premium-v1
Untested
- Niche
- renovations
- Tier
- $20,000+ premium renovation homeowner (kitchen, bathroom, whole-room)
- Slots
- 70
Premium renovation businesses selling to design-conscious homeowners who read the standard bold trade look as cheap. Editorial magazine aesthetic, owner-as-single-point-of-contact positioning, two-step form with partial lead capture.
When to use
- Kitchen, bathroom, or whole-room renovations
- Premium positioning, $20,000+ minimum project value
- A design-conscious homeowner audience, not a builder or commercial audience
- An owner-operator who personally runs the jobs and takes the calls
- Cold Meta traffic
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general/regional-trust-v1
Untested
- Niche
- general
- Tier
- Lean / call-first — any trade, small regional or country-town market
- Slots
- 29
Trade businesses in small, non-established regional markets running cold Facebook traffic, where an over-polished page reads as fake and buyers prefer to phone. Single-video hero, click-to-call as the dominant CTA, dead-simple 3-field form, deliberately plain styling. Strong fit for low-competition or monopoly operators who need demand generation, not comparison-shopping persuasion.
When to use
- Small regional / country-town market, low digital sophistication.
- Cold Facebook (or other interruption) traffic — the job is demand generation, not winning a comparison. The video ad creates the want; the page captures it and reassures.
- Low or no local competition (often a monopoly operator). There's no rival to out-argue, so the page stays simple and confident rather than feature-bragging.
- A named owner buyers will actually speak to.
- At least one real video asset (work footage or owner-to-camera).
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